The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective

[1 ] Kofi Osei-Frimpong (Ph.D., University of Strathclyde), Senior Lecturer in Marketing, GIMPA Business School, Ghana Institute of Management and Public Administration, Accra,

[2 ] Georgina Donkor (MSc., Ghana Institute of Management and Public Administration), Graduate Teaching Assistant, GIMPA Business School, Ghana Institute of Management and Public Administration, Accra,

[3 ] Nana Owusu-Frimpong (Ph.D, University of Durham), Professor of Marketing, GIMPA Business School, Ghana Institute of Management and Public Administration, Accra,