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Market orientation: the construct, research propositions, and managerial implications
Author(s):
A.K KOHLI
,
B.J JAWORSKI
,
A Köhli
,
B.J. Jaworski
Publication date:
1990
Journal:
Journal of Marketing,
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Related collections
Emirati Journal of Business, Economics and Social Studies
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ScienceOpen disciplines:
General economics
,
Management
,
Financial economics
,
Social & Behavioral Sciences
,
Public economics
,
Business & Corporate economics
,
Communication & Media studies
,
Economics
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