ScienceOpen:
research and publishing network
For Publishers
Discovery
Metadata
Peer review
Hosting
Publishing
For Researchers
Join
Publish
Review
Collect
My ScienceOpen
Sign in
Register
Dashboard
Blog
About
Search
Advanced search
My ScienceOpen
Sign in
Register
Dashboard
Search
Search
Advanced search
For Publishers
Discovery
Metadata
Peer review
Hosting
Publishing
For Researchers
Join
Publish
Review
Collect
Blog
About
1
views
0
references
Top references
cited by
1
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
1,965
similar
All similar
Record
: found
Abstract
: not found
Article
: not found
Positioning Demarketing Strategy
Author(s):
David Cullwick
Publication date:
1975
Journal:
Journal of Marketing
Read this article at
ScienceOpen
Publisher
Bookmark
There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
ScienceOpen Research
Author and article information
Journal
DOI::
10.1177/002224297503900209
Data availability:
Comments
Comment on this article
Sign in to comment
scite_
Similar content
1,965
Resolving the jeopardies of consumer demand: Revisiting demarketing concepts
Authors:
Peggy Chaudhry
,
Ludovica Cesareo
,
Alberto Pastore
Internal demarketing in the UK Civil Service since the 2007–2009 financial crisis
Authors:
D.M. Brown
,
B.L. Dey
,
A. Wäppling
…
Perspectives on demarketing during the energy crisis
Authors:
Michael Harvey
,
Roger A. Kerin
See all similar
Cited by
1
Why and How Commercial Marketing Should Promote Sufficient Consumption: A Systematic Literature Review
Authors:
Maike Gossen
,
Florence Ziesemer
,
Ulf Schrader
See all cited by