Outraged but Sympathetic: Ambivalent Emotions Limit the Influence of Viral Outrage

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Abstract

Viral outrage—the piling up of online condemnation in response to offensive remarks—is a common expression of moral judgment in the digital age. We examined whether viral outrage is effective in convincing observers that an offender is blameworthy. Across seven studies, participants ( N = 3,406) saw racist, sexist, or disrespectful posts with accompanying expressions of outrage and evaluated the offender. As more people expressed outrage, observers believed it was more normative to express condemnation but also felt that the outrage was more excessive, thus inspiring both more outrage and more sympathy toward the offender. Greater outrage increased condemnation toward the offender; greater sympathy decreased it. These two processes operated in opposition and suppressed one another. These findings held even when the offense was relatively benign and even when the offender was a high-status public figure. Overall, people’s ambivalent reactions of outrage and sympathy limit the influence of viral outrage in inspiring condemnation.

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Most cited references 12

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The psychology of the unthinkable: taboo trade-offs, forbidden base rates, and heretical counterfactuals.

Philip E. Tetlock, Orie Kristel, S. Beth Elson … (2000)

Five studies explored cognitive, affective, and behavioral responses to proscribed forms of social cognition. Experiments 1 and 2 revealed that people responded to taboo trade-offs that monetized sacred values with moral outrage and cleansing. Experiments 3 and 4 revealed that racial egalitarians were least likely to use, and angriest at those who did use, race-tainted base rates and that egalitarians who inadvertently used such base rates tried to reaffirm their fair-mindedness. Experiment 5 revealed that Christian fundamentalists were most likely to reject heretical counterfactuals that applied everyday causal schemata to Biblical narratives and to engage in moral cleansing after merely contemplating such possibilities. Although the results fit the sacred-value-protection model (SVPM) better than rival formulations, the SVPM must draw on cross-cultural taxonomies of relational schemata to specify normative boundaries on thought.