User Experience (UX) and User Interface (UI) as a New Recipe of Academic Culture in Creative Industry

Abstract

This preliminary study aims to introduce User Experience (UX) and User Interface (UI) as a new recipe that could be implemented in academic culture to make sure the adaptation human and technology will be more effective and improve the creative industry. This study uses a survey questionnaire on purposive sampling to investigate the knowledge perception of 30 design practitioners and structured interview of 9 random samplings to know their perspectives. This study concluded that 60% of design practitioners realize the needs of this new approach, while the interview leads to the three main themes: acceptance level, vitality awareness and tendency expectation.