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      User Experience (UX) and User Interface (UI) as a New Recipe of Academic Culture in Creative Industry

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      Environment-Behaviour Proceedings Journal

      e-IPH Ltd.

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          Abstract

          This preliminary study aims to introduce User Experience (UX) and User Interface (UI) as a new recipe that could be implemented in academic culture to make sure the adaptation human and technology will be more effective and improve the creative industry. This study uses a survey questionnaire on purposive sampling to investigate the knowledge perception of 30 design practitioners and structured interview of 9 random samplings to know their perspectives. This study concluded that 60% of design practitioners realize the needs of this new approach, while the interview leads to the three main themes: acceptance level, vitality awareness and tendency expectation.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          December 28 2020
          December 28 2020
          : 5
          : SI3
          : 231-236
          Article
          10.21834/ebpj.v5iSI3.2551
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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