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A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers
February 2009
February 2009
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Multichannel customer management: Understanding the research-shopper phenomenon
Peter Verhoef, Scott Neslin, Björn Vroomen (2007)
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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
Scott Neslin, Venkatesh Shankar (2009)
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Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles
Lisa Klein, Gary Ford (2003)