Prediction of Perceived Utility of Consumer Online Reviews Based on LSTM Neural Network

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Abstract

Perceived value is the customer’s subjective understanding of the value they obtain and is their subjective evaluation of the product or service they enjoy. This value is deducted from the cost of the product or service. In order to understand and predict the specific cognition of consumers on the value of products or services and distinguish it from the objective value of products or services in the general sense, this paper uses the in-depth learning method based on LSTM to establish a model to predict the perceived benefits of consumers. It is a challenging task to analyze the emotion of consumers or recognize the perceived value of consumers from various texts of online trading platforms. This paper proposes a new short-text representation method based on bidirectional LSTM. This method is very effective for forecasting research. In addition, we also use the attention mechanism to learn the specific emotional vocabulary. Short-text representation can be used for emotion classification and emotion intensity prediction. This paper evaluates the proposed classification model and regression data set. Compared with the baseline of the corresponding data set, the contrast of the results was 93%. The research shows that using deep neural network to predict the perceived utility of consumer comments can reduce the intervention of artificial features and labor costs and help predict the perceived utility of products to consumers.

Related collections

Most cited references 26

Record: found
Abstract: found
Article: not found

LSTM: A Search Space Odyssey

Bas Steunebrink, Jan Koutník, Rupesh K Srivastava … (2016)

Several variants of the long short-term memory (LSTM) architecture for recurrent neural networks have been proposed since its inception in 1995. In recent years, these networks have become the state-of-the-art models for a variety of machine learning problems. This has led to a renewed interest in understanding the role and utility of various computational components of typical LSTM variants. In this paper, we present the first large-scale analysis of eight LSTM variants on three representative tasks: speech recognition, handwriting recognition, and polyphonic music modeling. The hyperparameters of all LSTM variants for each task were optimized separately using random search, and their importance was assessed using the powerful functional ANalysis Of VAriance framework. In total, we summarize the results of 5400 experimental runs ( ≈ 15 years of CPU time), which makes our study the largest of its kind on LSTM networks. Our results show that none of the variants can improve upon the standard LSTM architecture significantly, and demonstrate the forget gate and the output activation function to be its most critical components. We further observe that the studied hyperparameters are virtually independent and derive guidelines for their efficient adjustment.