Consumer Response to Negative Publicity: The Moderating Role of Commitment

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2437

Publication date Created: May 2000

Publication date (Print): May 2000

Volume: 37

Issue: 2

Pages: 203-214

Article

DOI: 10.1509/jmkr.37.2.203.18734

SO-VID: 88791076-1a91-401b-ae3d-1ec9633aaa4f

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