Moderators of the Impact of Self-Reference on Persuasion

Meyers-Levy, Joan; Peracchio, Laura A.

doi:10.1086/209458

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Moderators of the Impact of Self-Reference on Persuasion

Author(s): Joan Meyers-Levy , Laura A. Peracchio

Publication date Created: March 1996

Publication date (Print): March 1996

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: March 1996

Publication date (Print): March 1996

Volume: 22

Issue: 4

Page: 408

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DOI: 10.1086/209458

SO-VID: 8d0d5528-5a8a-4be4-95ff-234d1a6fd0c0

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Moderators of the Impact of Self-Reference on Persuasion

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