Affordable and enjoyable health shopping: Commodified therapeutic landscapes for older people in China's urban open spaces.

Abstract

The complex influences of the commodification of therapeutic landscapes on sense of health are not fully understood. This study investigates how commodification affects the healing sense of urban open spaces for older people from a relational approach. Drawing on eight months of fieldwork in two Chinese cities, it demonstrates that (1) China's social and cultural backgrounds shape older people's consumer values and redefine their whole-person sense of health; (2) the consumption landscape, especially retailers, enhances the therapeutic components of the spaces for older people by providing new health products to increase their self-care capacity, and by providing an affordable and enjoyable purchasing experience to help them construct positive social identities; and (3) the dichotomy between consumers' demands that are created and met by an array of marketing activities, and the healing sense of those same spaces that stem from consumers' actual needs may be the main risk of a sustainable therapeutic consumption space. These findings expand the meanings of health for the geographies of aging and health in non-Western contexts. This study contributes to the relational thinking of the commodification of therapeutic landscapes and geography of aging by proposing a reciprocal benefit between older individuals and the consumption landscape. Based on these findings, scholars and policymakers should consider consumption activities in non-Western contexts as important determinants of health of the older population vis-a-vis an overwhelming market of health products, services, and activities.