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      THE ADOPTION OF AN INNOVATION: BARRIERS TO USE OF GREEN ROOFS EXPERIENCED BY MIDWEST ARCHITECTS AND BUILDING OWNERS

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          Abstract

          While green roof technologies are increasingly employed in Northern European countries, adoption is progressing at a much slower rate in the US. This manuscript discusses results of a survey that quantified knowledge, barriers, and perceived costs and benefits to use of green roof technology among a sample of architects and building owners in the Midwest. The survey also examined conditions that may encourage use of this technology among the respondents. Results show that many respondents do not fully recognize the economic or performance advantages offered by green roof technologies. The payback period for economic advantage is longer than owners are willing to consider. Both owners and architects possess a wide range of misconceptions about the performance advantages of green roofs. While green roof technology offers clear environmental advantages such as reduced stormwater runoff, increased habitat, and cooler temperatures that mitigate heat island effects, many building owner respondents either do not know about or value these advantages. This research quantified potential adopters’ perceptions of an innovative technology and the survey results are interpreted and discussed within the conceptual framework of innovation diffusion literature. Strategies to hasten the adoption of green roof technology are suggested.

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          Most cited references 31

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          Market Barriers to Energy-Efficiency Investments

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            Regulatory Barriers to the Diffusion of Innovation: Some Evidence from Building Codes

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              Strategy use and challenges of ecological design in landscape architecture

               Meg Calkins (2005)
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                Author and article information

                Journal
                jgrb
                Journal of Green Building
                College Publishing
                1552-6100
                1943-4618
                1943-4618
                Summer 2006
                : 1
                : 3
                : 148-168
                Author notes

                1.Jennifer Strauss Hendricks is Project Manager, Naperville Park District, Naperville, Illinois. 320 W. Jackson Ave., Naperville, IL 60540, Phone: 630.848.3597, e-mail: jshendricks@ 123456napervilleparks.org .

                2.Meg Calkins is Assistant Professor, Department of Landscape Architecture, Ball State University, Architecture Building 226, Ball State University, Muncie, IN 47306, Phone: 765.285.2183, e-mail: calkins@ 123456bsu.edu .

                Article
                jgb.1.3.148
                10.3992/jgb.1.3.148
                ©2006 by College Publishing. All rights reserved.

                Volumes 1-7 of JOGB are open access and do not require permission for use, though proper citation should be given. To view the licenses, visit https://creativecommons.org/licenses/by-nc/4.0/

                Page count
                Pages: 21
                Product
                Categories
                RESEARCH ARTICLES

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