Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Babin, Barry J.; Darden, William R.; Griffin, Mitch

doi:10.1086/209376

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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Author(s): Barry J. Babin , William R. Darden , Mitch Griffin

Publication date Created: March 1994

Publication date (Print): March 1994

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

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Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: March 1994

Publication date (Print): March 1994

Volume: 20

Issue: 4

Page: 644

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DOI: 10.1086/209376

SO-VID: 9713f4e2-8869-409c-8097-b8a50beafcce

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Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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