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The changing nature of consumer animosity and cosmopolitanism among young, individualistic consumers in emerging Asia: evidence from China.
Author(s):
CM Han
,
X Wang
,
H Nam
,
C. M. HAN
,
Xiao Wang
,
Hyojin Nam
,
H. NAM
Publication date:
2021
Journal:
Asia Pac. J. Mark. Logist.
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AsiaChem
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DOI::
10.1108/APJML-11-2019-0635
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