Consumer&apos;s perceptions of website&apos;s utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

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M.A. Moon: (View ORCID Profile)

Journal

Title: Spanish Journal of Marketing - ESIC

Abbreviated Title: Spanish Journal of Marketing - ESIC

Publisher: Elsevier BV

ISSN (Print): 24449695

Publication date Created: September 2017

Publication date (Print): September 2017

Volume: 21

Issue: 2

Pages: 73-88

Article

DOI: 10.1016/j.sjme.2017.07.001

SO-VID: a58a33d8-6132-4e96-ba2b-8961ac60bd75

License:

http://www.elsevier.com/tdm/userlicense/1.0/

http://creativecommons.org/licenses/by-nc-nd/4.0/

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Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

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