Brand communication through digital influencers: Leveraging blogger engagement

Uzunoğlu, Ebru; Misci Kip, Sema

doi:10.1016/j.ijinfomgt.2014.04.007

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Brand communication through digital influencers: Leveraging blogger engagement

Author(s): Ebru Uzunoğlu , Sema Misci Kip

Publication date Created: October 2014

Publication date (Print): October 2014

Journal: International Journal of Information Management

Publisher: Elsevier BV

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Title: International Journal of Information Management

Abbreviated Title: International Journal of Information Management

Publisher: Elsevier BV

ISSN (Print): 02684012

Publication date Created: October 2014

Publication date (Print): October 2014

Volume: 34

Issue: 5

Pages: 592-602

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DOI: 10.1016/j.ijinfomgt.2014.04.007

SO-VID: ab377b68-b504-4cb1-be09-b663c5b7060b

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http://www.elsevier.com/tdm/userlicense/1.0/

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Brand communication through digital influencers: Leveraging blogger engagement

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