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      Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling

      Author(s): , , ,
      Publication date Created:
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      Journal: Industrial Marketing Management
      Publisher: Elsevier BV

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          Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review

          David Tranfield, David Denyer, Palminder Smart (2003)
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            THEORY BUILDING FROM CASES: OPPORTUNITIES AND CHALLENGES.

            K. Eisenhardt, M. E. GRAEBNER (2007)
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              Users of the world, unite! The challenges and opportunities of Social Media

              Andreas Kaplan, Michael Haenlein (2010)
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                Author and article information

                Contributors
                Silvio Cardinali: (View ORCID Profile)
                Journal
                Title: Industrial Marketing Management
                Abbreviated Title: Industrial Marketing Management
                Publisher: Elsevier BV
                ISSN (Print): 00198501
                Publication date Created: October 2019
                Publication date (Print): October 2019
                Volume: 82
                Pages: 293-308
                Article
                DOI: 10.1016/j.indmarman.2019.01.002
                SO-VID: b6accb64-1760-4884-b69e-632168480ff1
                Copyright © © 2019
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                https://www.elsevier.com/tdm/userlicense/1.0/

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