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      Industry Ideals Barriers in Using Alternative Privacy Policies

      ,

      Proceedings of the 31st International BCS Human Computer Interaction Conference (HCI 2017) (HCI)

      digital make-believe, with delegates considering our expansive

      3 - 6 July 2017

      Privacy, Privacy policy, Workshop, Industry, Barriers, Ideals, Attitudes

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          Abstract

          While privacy policies were developed with the aim of helping users understand their participation in the data economy, they often fail to serve this purpose. Highly complex and extensively lengthy policies have resulted in extremely low levels of user interest and engagement, leading to the users being unaware of the personal data exchange they are involved in. There is an increasing interest in industry to shift from this pattern and move towards alternative models of privacy policies that are more engaging and less intimidating to the average user. In this paper, we outline the results of an industry workshop that explores service provider views, ideals and challenges associated with the move towards alternative models of privacy policies. The results show that providing accountability and maintaining a sustainable and trustworthy customer relationship are the key drivers for this move and focusing on user-centered data practices that enables more active user participation in this scenario is the prescribed method for this shift. The call for interdisciplinary involvement to help cater to the technological, legal, regulatory and ethical demands of this move are also highlighted.

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          Most cited references 20

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          User interfaces for privacy agents

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            Proposal for a regulation of the European Parliament and of the council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)

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              A Design Space for Effective Privacy Notices

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                Author and article information

                Contributors
                Conference
                July 2017
                July 2017
                : 1-6
                Affiliations
                University of Nottingham

                Nottingham, UK
                BBC Research and Development

                MediaCity, UK
                Article
                10.14236/ewic/HCI2017.12
                © Sailaja et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2017 – Digital Make-Believe. Sunderland, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 31st International BCS Human Computer Interaction Conference (HCI 2017)
                HCI
                31
                Sunderland, UK
                3 - 6 July 2017
                Electronic Workshops in Computing (eWiC)
                digital make-believe, with delegates considering our expansive
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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