What did the past inherit to a place? It left a track of continuity that builds the
identity of the place. This study aims to observed continuity aspect to develop heritage
tourism in a historic corridor of Medan City. Using a mixed method of quantitative
as well as qualitative, it focused on three indicators in the study area namely values,
nostalgia, and familiarity. The findings have shown that the largest contribution
in building the area identity came from the heritage buildings and historical stories
while the familiarity was proven to be weak.
© 2016 The Author. Published for AMER
ABRA by e-International Publishing House, Ltd., UK.. This is an open access article
under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour
Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre
for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying,
UniversitiTeknologi MARA, Malaysia.
Keywords: Heritage tourism; place identity; continuity