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      Thriving on novelty: Chinese students' journey to creative travel in Thailand

      research-article
      a , b , c ,
      Heliyon
      Elsevier
      Creative travel intention, Destination familiarity, Flow experience, Novelty seeking, Thailand

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          Abstract

          This study explores the intersection of creative travel and flow experiences among foreign students, a topic not extensively explored in tourism research. Specifically, it examines the mediating role of flow experiences in the relationship between students' novelty-seeking behaviors and their intention to engage in creative travel. Additionally, the research investigates how familiarity with a destination moderates this relationship. Employing structural equation modeling, the study analyzes data from 704 Chinese students in Thailand. The findings reveal that flow experiences positively mediate the link between the students' pursuit of novelty and their creative travel intentions. Moreover, the extent of familiarity with the destination was found to modify the relationship between novelty seeking and flow experiences. This research contributes to the theoretical understanding of these dynamics and offers practical insights for stakeholders in creative travel marketing and management.

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          Most cited references60

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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            Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods.

            The most commonly used method to test an indirect effect is to divide the estimate of the indirect effect by its standard error and compare the resulting z statistic with a critical value from the standard normal distribution. Confidence limits for the indirect effect are also typically based on critical values from the standard normal distribution. This article uses a simulation study to demonstrate that confidence limits are imbalanced because the distribution of the indirect effect is normal only in special cases. Two alternatives for improving the performance of confidence limits for the indirect effect are evaluated: (a) a method based on the distribution of the product of two normal random variables, and (b) resampling methods. In Study 1, confidence limits based on the distribution of the product are more accurate than methods based on an assumed normal distribution but confidence limits are still imbalanced. Study 2 demonstrates that more accurate confidence limits are obtained using resampling methods, with the bias-corrected bootstrap the best method overall.
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              Long and short measures of flow: the construct validity of the FSS-2, DFS-2, and new brief counterparts.

              Long and short flow scales are examined from dispositional (n=652 long; n=692 short) and state (n=499 long; n=865 short) perspectives. The long flow scales constitute a 36-item multidimensional assessment of flow and have previously demonstrated good psychometric properties. The short flow scales constitute new abbreviated versions of the long forms, contain 9 items, and provide a brief measure of flow from a dimensional perspective. In the current study, long and short flow scales are assessed across a large and diverse physical activity sample. With few exceptions, these flow measures demonstrated acceptable model fit, reliability, and distributions; associations with key correlates in parallel and hypothesized ways; and invariance in factor loadings. Together, the scales provide options for assessing flow in different contexts and when different goals or constraints are operating. Researchers wanting to capture an aggregate of the multidimensional framework might find the short scales a pragmatic alternative when constraints prohibit use of the full-length versions.
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                Author and article information

                Contributors
                Journal
                Heliyon
                Heliyon
                Heliyon
                Elsevier
                2405-8440
                08 February 2024
                29 February 2024
                08 February 2024
                : 10
                : 4
                : e25632
                Affiliations
                [a ]Department of Business Administration, Master Program in Service Industry Management, Chihlee University of Technology, No.313, Sec. 1, Wenhua Rd., Banqiao Dist., New Taipei City 220-305, Taiwan
                [b ]Department of Leisure and Recreation Management, Chihlee University of Technology, No.313, Sec. 1, Wenhua Rd., Banqiao Dist., New Taipei City 220-305, Taiwan
                [c ]Department and Graduate School of Tourism Management, Chinese Culture University, No. 55, Hwa-Kang Road, Yang Ming Shan, Taipei 111-396, Taiwan
                Author notes
                []Corresponding author. zyp5@ 123456ulive.pccu.edu.tw
                Article
                S2405-8440(24)01663-3 e25632
                10.1016/j.heliyon.2024.e25632
                10875383
                38375304
                bfbb81ad-ff3a-4bd6-8253-5998d040e52d
                © 2024 The Authors

                This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

                History
                : 21 August 2023
                : 27 January 2024
                : 31 January 2024
                Categories
                Research Article

                creative travel intention,destination familiarity,flow experience,novelty seeking,thailand

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