Heritage/Cultural Attraction Atmospherics: Creating the Right Environment for the Heritage/Cultural Visitor

[1 ]Services Management at the Dedman School of Hospitality, College of Business, Florida State University, in Tallahassee

[2 ]Eberhardt School of Business, University of the Pacific, in Stockton, California

[3 ]Bonn Marketing Research Group, Inc., in Tallahassee, Florida

[4 ]Tampa Bay Convention & Visitors Bureau in Tampa, Florida

[5 ]Department of Tourism and Hospitality Management at Waikato Management School, University of Waikato, in Hamilton, New Zealand