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      Scent in the Context of Live Performance

      research-article
      i-Perception
      SAGE Publications
      scent, theatre, live performance, malodour

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          Abstract

          Ambient smell has long been a feature of live performance, no matter whether its presence was intentional or not. While, once upon a time, the incidental presence of malodour was an inevitable feature of proceedings, the deliberate use of scent can actually be traced all the way back to the earliest rituals. This review attempts to trace the long history of scent’s use in processions, pageants, and, most important, performance. From Shakespeare’s time onward, scent has been used as an atmospheric/ambient cue. It has been used to create a certain mood, to trigger memories/nostalgia, and, on occasion, it has also served a narrative role. While the use of scent has often been merely illustrative (or pleonastic), there have been numerous occasions where olfactory stimulation has taken on a far more important evaluative role, critical or otherwise. Most often, this has been in the theatre, but also on occasion in the context of the opera, musical, ballet, and comedy too. In recent years, there has been a resurgence of interest in scenting live performance/entertainment, especially in the context of highly immersive and experiential multisensory events. While high-tech solutions to scent delivery have been a prominent feature of its use in the cinema, low-tech solutions have more often been incorporated in the live-performance setting. This and a number of other important differences between scent’s use in the theatrical versus cinematic setting are highlighted.

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          Most cited references83

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          Poor human olfaction is a 19th-century myth.

          It is commonly believed that humans have a poor sense of smell compared to other mammalian species. However, this idea derives not from empirical studies of human olfaction but from a famous 19th-century anatomist's hypothesis that the evolution of human free will required a reduction in the proportional size of the brain's olfactory bulb. The human olfactory bulb is actually quite large in absolute terms and contains a similar number of neurons to that of other mammals. Moreover, humans have excellent olfactory abilities. We can detect and discriminate an extraordinary range of odors, we are more sensitive than rodents and dogs for some odors, we are capable of tracking odor trails, and our behavioral and affective states are influenced by our sense of smell.
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            Why Is There So Much More Research on Vision Than on Any Other Sensory Modality?

            Why is there so much more research on vision than on any other sensory modality? There is a seemingly easy answer to this question: It is because vision is our most important and most complex sense. Although there are arguments in favor of this explanation, it can be challenged in two ways: by showing that the arguments regarding the importance and complexity of vision are debatable and by demonstrating that there are other aspects that need to be taken into account. Here, I argue that the explanation is debatable, as there are various ways of defining “importance” and “complexity” and, as there is no clear consensus that vision is indeed the most important and most complex of our senses. Hence, I propose two additional explanations: According to the methodological-structural explanation, there is more research on vision because the available, present-day technology is better suited for studying vision than for studying other modalities – an advantage which most likely is the result of an initial bias toward vision, which reinforces itself. Possible reasons for such an initial bias are discussed. The cultural explanation emphasizes that the dominance of the visual is not an unchangeable constant, but rather the result of the way our societies are designed and thus heavily influenced by human decision-making. As it turns out, there is no universal hierarchy of the senses, but great historical and cross-cultural variation. Realizing that the dominance of the visual is socially and culturally reinforced and not simply a law of nature, gives us the opportunity to take a step back and to think about the kind of sensory environments we want to create and about the kinds of theories that need to be developed in research.
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              Odors are expressible in language, as long as you speak the right language.

              From Plato to Pinker there has been the common belief that the experience of a smell is impossible to put into words. Decades of studies have confirmed this observation. But the studies to date have focused on participants from urbanized Western societies. Cross-cultural research suggests that there may be other cultures where odors play a larger role. The Jahai of the Malay Peninsula are one such group. We tested whether Jahai speakers could name smells as easily as colors in comparison to a matched English group. Using a free naming task we show on three different measures that Jahai speakers find it as easy to name odors as colors, whereas English speakers struggle with odor naming. Our findings show that the long-held assumption that people are bad at naming smells is not universally true. Odors are expressible in language, as long as you speak the right language. Copyright © 2013 Elsevier B.V. All rights reserved.
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                Author and article information

                Journal
                Iperception
                Iperception
                IPE
                spipe
                i-Perception
                SAGE Publications (Sage UK: London, England )
                2041-6695
                3 February 2021
                Jan-Feb 2021
                : 12
                : 1
                : 2041669520985537
                Affiliations
                [1-2041669520985537]Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, United Kingdom
                Author notes
                [*]Charles Spence, Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, OX1 3UD, United Kingdom. Email: charles.spence@ 123456psy.ox.ac.uk
                Author information
                https://orcid.org/0000-0003-2111-072X
                Article
                10.1177_2041669520985537
                10.1177/2041669520985537
                7871084
                d0f94e37-d07d-4b22-8e21-8ddb8b188cf8
                © The Author(s) 2021

                Creative Commons CC BY: This article is distributed under the terms of the Creative Commons Attribution 4.0 License ( https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages ( https://us.sagepub.com/en-us/nam/open-access-at-sage).

                History
                : 12 October 2020
                : 14 December 2020
                Funding
                Funded by: Arts and Humanities Research Council, FundRef https://doi.org/10.13039/501100000267;
                Award ID: AH/L007053/1
                Categories
                Special Issue: Unique sense of smell
                Custom metadata
                January-February 2021
                ts2

                Neurosciences
                scent,theatre,live performance,malodour
                Neurosciences
                scent, theatre, live performance, malodour

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