Exciting red and competent blue: the importance of color in marketing

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Journal

Title: Journal of the Academy of Marketing Science

Abbreviated Title: J. of the Acad. Mark. Sci.

Publisher: Springer Nature

ISSN (Print): 0092-0703

ISSN (Electronic): 1552-7824

Publication date Created: September 2012

Publication date (Print): January 2011

Volume: 40

Issue: 5

Pages: 711-727

Article

DOI: 10.1007/s11747-010-0245-y

SO-VID: e007e763-7bf6-47a3-9025-0e57ce5e4b7d

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