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Ruminating about Placebo Effects of Marketing Actions
Author(s):
Baba Shiv
,
Ziv Carmon
,
Dan Ariely
,
B Shiv
,
Z CARMON
,
D ARIELY
,
Dan ARIELY
Publication date:
2005
Journal:
Journal of Marketing Research
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DOI::
10.1509/jmkr.2005.42.4.410
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