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      The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence

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      Journal: Journal of Applied Social Psychology
      Publisher: Wiley-Blackwell

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          Journal
          Title: Journal of Applied Social Psychology
          Abbreviated Title: J Appl Social Pyschol
          Publisher: Wiley-Blackwell
          ISSN (Print): 0021-9029
          ISSN (Electronic): 1559-1816
          Publication date Created: February 2004
          Publication date (Print): February 2004
          Volume: 34
          Issue: 2
          Pages: 243-281
          Article
          DOI: 10.1111/j.1559-1816.2004.tb02547.x
          SO-VID: f85d7c77-e897-4e13-891e-0f9f9cf089b0
          Copyright © © 2004
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