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      Internet Diffusion and Usage in China

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      research-article
      Prometheus
      Pluto Journals
      China Internet, diffusion of innovations, Internet cafe, e-commerce, China telecommunications
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            Abstract

            This article examines China's fast-growing Internet market from the perspective of its users in terms of adoption dynamics and usage patterns, using first-hand survey data and extensive background information on China's Internet. Present users are an elite group whose profile is presented in the article. Barriers to Internet diffusion include mainly resources, speed, and a limitation of online applications. These factors also impact on usage characteristics. Several policy recommendations and emerging trends, such as e-commerce and Internet telephony, are also discussed.

            Content

            Author and article information

            Journal
            cpro20
            CPRO
            Prometheus
            Critical Studies in Innovation
            Pluto Journals
            0810-9028
            1470-1030
            December 1999
            : 17
            : 4
            : 405-420
            Affiliations
            Article
            8632119 Prometheus, Vol. 17, No. 4, 1999: pp. 405–420
            10.1080/08109029908632119
            67e38c9d-b9ec-4a4c-96bb-2b40733b4a59
            Copyright Taylor & Francis Group, LLC

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            History
            Page count
            Figures: 0, Tables: 0, References: 39, Pages: 16
            Categories
            PAPERS

            Computer science,Arts,Social & Behavioral Sciences,Law,History,Economics
            diffusion of innovations,Internet cafe,e-commerce,China telecommunications,China Internet

            Notes and References

            1. Support of this research by Professor Richard Taylor's Palmer Chair of Telecommunications, Penn State University is gratefully acknowledged.

            2. ‘China registers 2.1 million Internet users by end Dec 1998’, Asia Pulse, 23 February 1999.

            3. ‘China Internet market on the rise’, CNN, 4 September 1998.

            4. China Telecommunications E-mail News, IGI, 29 January 1999.

            5. M. Mueller and Zixiang Tan, China in the Information Age, Praeger, Westport, CT, 1997.

            6. ‘China Internet development: new statistics and analysis’, Zhongguo Dianzi Bao (China Electronics) (Chinese newspaper), 26 January 1999.

            7. Challenges to the Network Telecommunications and the Internet, ITU, September 1997, p. 13.

            8. R. Hertzberg, ‘Oh, to be an ISP’, Internet World, 3 May 1999.

            9. Yangtse Evening Paper (Chinese newspaper), 12 October 1998.

            10. ‘China Internet charges may be lowered’, Asia Pulse, 4 February 1999.

            11. Zixiang (Alex) Tan, M. Mueller and W. Foster, ‘China's new Internet regulations: two steps forward, one step back’, Communications of the ACM, 40, 12, December 1997, pp. 11–6.

            12. Statistical Report of the Development of China Internethttp://www.cnnic.net.cn/englishdata/English (9901).html

            13. Wei Wu, ‘Great leap or long march: some policy issues of the development of the Internet in China’, Telecommunications Policy, 20, 9, 1996, pp. 699–711.

            14. G. Taubman, ‘A not-so World Wide Web: the Internet, China, and the challenge to nondemocratic rule’, Political Communication, 15, 1998, pp. 255–72.

            15. Tan et al., op. cit.

            16. E. M. Rogers, Diffusion of Innovations (4th edition), Free Press, New York, 1995.

            17. C. A. Lin, ‘Exploring the personal computer adoption dynamics’, Journal of Broadcasting and Electronic Media, 41, 1, 1998, pp. 95–112.

            18. J. E. Newhagen and S. Rafaeli, ‘Why communication researchers should study the Internet: a dialogue'’, Journal of Communication, 46, 1, 1996, pp. 4–13.

            19. See, for example, A. Hoag, ‘Speed and the Internet: die effects of high speed access on household usage’, Paper presented at the 25th Telecommunications Policy Research Conference, Alexandria, Virginia, 29 September 1997.

            20. For example, D. Atkin and R. LaRose, ‘An analysis of die information services adoption literature’, in J. Hanson (ed.), Advances in Telematics vol. 2, Ablex, New York, 1994, pp. 91–110; W. H. Dutton, E. M. Rogers and S. H. Jun, ‘Diffusion and social impacts of personal computers’, Communication Research, 14, 1987, pp. 219–50; D. Krugman, ‘Evaluating the audiences of the new media’, Journal of Advertising, 14, 4, 1985, pp. 14–9.

            21. M. D. Dickerson and J. W. Gentry, ‘Characteristics of adopters and non-adopters of home computers’, Journal of Consumer Research, 10, 1983, pp. 225–235.

            22. See O'Reilly and Associates, Defining the Internet Opportunity, Author, New York, 1995.

            23. Lin, op. cit.

            24. D. Atkin, ‘Beliefs about computer-mediated information services among college students: an exploratory study’, Telematics and Informatics, 12, 1995, pp. 1–10.

            25. C. W. Steinfield, W. H. Dutton and P. Kovaric, ‘A framework and agenda for research on computing in the home’, in J. L. Salvaggio and J. Bryant (eds), Media Use in the Information Age, LEA, Hilldale, NJ, 1989, pp. 61–86.

            26. L. Jeffres and D. Atkin, ‘Predicting use of technologies for consumer and communication needs’, Journal of Broadcasting & Electronic Media, 39, 1996, pp. 318–30.

            27. Lin, op. cit.

            28. K. Neuendorf, D. Atkin and L. Jeffres, ‘Understanding adopters of audio information services’, Journal of Broadcasting & Electronic Media, 41, 1998, pp. 80–94; M. L. James, C. E. Wotring and E.J. Forrest, ‘An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities’, Journal of Broadcasting and Electronic Media, 39, 1995, pp. 30–50.

            29. J. S. Etteman, ‘Three phases in the creation of information inequities: an empirical assessment of a prototype videotex system’, Journal of Broadcasting & Electronic Media, 30, 1984, pp. 325–9.

            30. J. Reagan, B. Pinkleton, C. F. Chen and D. Aaronson, ‘How do technologies relate to the repertoire of information sources?’, Telematics and Informatics, 12, 1995, pp. 10–7.

            31. Xiandai Jingji Bao (Modern Economy) (Chinese newspaper), 29 December 1998.

            32. Ibid.

            33. ‘China PC sales continue to rise despite recession’, Newsbytes, 26 August 1998.

            34. ‘China releases official profile of Internet, PC use’, Computergram International, 19 January 1999.

            35. China Online Newshttp://www.chinaonline.com

            36. S. Lemon, ‘Mainland portals set for investment’, Computerworld Hong Kong, 11 May 1999.

            37. ‘Booming set-top box market in China will exceed 20 million in annual unit sales’, op. cit.

            38. Zhao Huanxin, ‘E-commerce plan outlined’, China Daily, 26 March 1999.

            39. Wang Chuandong, ‘Telecom operators to test IP services’, China Daily, 28 April 1999.

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