This study aims to explore the status of Fair Trade in Korea and suggest directions Korean Fair Trade might take for its sustainable development and practices. Initiated in the early 2000s, Fair Trade in Korea has been growing ever since. It has seen the emergence of various participants in Fair Trade value chains. The diversity of participants in the value chain has led to a variety of practices. It can be meaningful for researchers and actors to explore who implements Fair Trade in Korea in what ways and to discuss how Fair Trade can be developed sustainably. The authors examine the characteristics of the participants and their activities through a value chain analysis of Korean Fair Trade, and discuss ways forward for sustainable Fair Trade.
Beautiful Store, a non-profit foundation with charity shops, launched ‘Beautiful Coffee’ as a spin-off for Fair Trade businesses in 2014 (http://www.beautifulstore.org/way; accessed 29th May 2019).
https://www.revolvy.com/page/Fairtrade-International?cr=1 (accessed 5 August 2019)
Fairtrade Korea. http://fairtradekorea.org/main/user/userpage.php?lpage=ft1_2 (accessed 5 August 2019)
https://sustainabledevelopment.un.org/content/documents/1127rioprinciples.pdf (accessed 5 August 2019)
https://sustainabledevelopment.un.org/ (accessed 29th May 2019).
1 USD = 1,123.7 KRW (as of February 2019).
http://www.beautifulcoffee.org (accessed 29th May 2019).
According to the 2017 and 2018 consumer surveys on Seoul citizens, the Jigoomaeul mark was the second most recognized label; the first one was the WFTO mark (CoopY, 2017, 2018).
http://fortnightkfto.org/ (accessed 15th February 2018).
http://fairtradetownskorea.org/company/campaign02 (accessed 15th February 2018).
The total number of stores was referenced to the website of each co-operative (http://www.hansalim.or.kr; http://dure-coop.or.kr; http://icoop.or.kr/, http://www.happycoop.or.kr; accessed 15th February 2019).