Fair Trade Software (FTS) builds on the principles of conventional Fair Trade and applies them to software services in developing countries. Using a model of Shared Value Creation, FTS leverages reputation enhancement opportunities for companies in OECD countries to encourage them to share knowledge with partners in developing countries. Working in this way has been demonstrated to improve the quality and capacity of software companies in developing countries and generate digital employment for urban youth. The improvement gains can lead to significant improvements in other sectors that rely on digital services, e.g. healthcare and education.
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