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      Reputation and trust on online labour markets: the reputation economy of Elance

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            Abstract

            This article examines profile data about 9,593 freelancers from 121 countries active in the Design and Multimedia section of Elance, a major online labour market existing up until 2015. Using statistical analysis, the article evidences that the earnings a contractor obtains from working through Elance positively correlates with higher reputation scores and suggests that the conception of trust among actors operating on an online labour market resembles that which characterises e-commerce platforms like eBay or Amazon, where trust relations among ‘strangers’ are guaranteed by an algorithmic-based third party that translates feedbacks and rankings into a numerical reputation proxy.

            Content

            Author and article information

            Journal
            10.13169
            workorgalaboglob
            Work Organisation, Labour and Globalisation
            Pluto Journals
            1745641X
            17456428
            Spring 2016
            : 10
            : 1
            : 27-43
            Article
            workorgalaboglob.10.1.0027
            10.13169/workorgalaboglob.10.1.0027
            59c19b84-44b9-46ac-b885-5806672e3d25
            © Alessandro Gandini, Ivana Pais and Davide Beraldo, 2016

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            History

            Sociology,Labor law,Political science,Labor & Demographic economics,Political economics

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