User Experience in Arabia: The Business Case for User-Centred Design and Usability Engineering

Abstract

A common problem faced by technology projects is that while every effort is made to deliver at the highest quality, and ensuring well constructed business specifications, the outcome falls short of user expectations, rendering a system difficult to use, thereby negatively impacting adoption by the user. This paper highlights the need to involve the user at an early stage in the development process, using a User-Centred Design (UCD) approach and User Experience (UX) methods, and building low cost prototypes that encourage low cost optimisation, in order to mitigate the risk of later re-work, and increase the chances of holistic designs rather than incremental changes. The paper also highlights the view that a User Interface (UI) is in fact a business interface, and optimising the UI is synonymous with optimising business KPIs.

Affiliations

Director of User Experience, HeiTech International (Dubai, UAE)

Visiting Research Fellow, Digital World Research Centre, University of Surrey (UK)

Contributors

Ali al-Azzawi

Conference

Publication date: March 2014

Publication date (Print): March 2014

Pages: 1-4

ID: 10.14236/ewic/BCSIIT2014.13

Copyright statement: © Ali al-Azzawi. Published by BCS Learning and Development Ltd. Proceedings of the 2nd BCS International IT Conference 2014, Abu Dhabi, United Arab Emirates

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: Proceedings of the 2nd BCS International IT Conference 2014

Conference acronym: BCSIIT

Conference number: 2

Conference location: Abu Dhabi, United Arab Emirates

Conference date: 9 - 10 March 2014

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: BCS International IT Conference 2014

Product

Product Information: 1477-9358 BCS Learning & Development

Self URI (article page): https://www.scienceopen.com/hosted-document?doi=10.14236/ewic/BCSIIT2014.13

Self URI (journal page): https://ewic.bcs.org/

Categories

Series title: Electronic Workshops in Computing