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User Experience in Arabia: The Business Case for User-Centred Design and Usability Engineering

Proceedings of the 2nd BCS International IT Conference 2014 (BCSIIT)

BCS International IT Conference 2014

9 - 10 March 2014

User Experience, UX, Usability, User-Centred Design, UCD

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      Abstract

      A common problem faced by technology projects is that while every effort is made to deliver at the highest quality, and ensuring well constructed business specifications, the outcome falls short of user expectations, rendering a system difficult to use, thereby negatively impacting adoption by the user. This paper highlights the need to involve the user at an early stage in the development process, using a User-Centred Design (UCD) approach and User Experience (UX) methods, and building low cost prototypes that encourage low cost optimisation, in order to mitigate the risk of later re-work, and increase the chances of holistic designs rather than incremental changes. The paper also highlights the view that a User Interface (UI) is in fact a business interface, and optimising the UI is synonymous with optimising business KPIs.

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      Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

       Fred D. Davis (1989)
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        User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

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          Cultural design analysis of Arabic websites

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            Author and article information

            Affiliations
            Director of User Experience, HeiTech International (Dubai, UAE)

            Visiting Research Fellow, Digital World Research Centre, University of Surrey (UK)
            Contributors
            Conference
            March 2014
            March 2014
            : 1-4
            10.14236/ewic/BCSIIT2014.13
            © Ali al-Azzawi. Published by BCS Learning and Development Ltd. Proceedings of the 2nd BCS International IT Conference 2014, Abu Dhabi, United Arab Emirates

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Proceedings of the 2nd BCS International IT Conference 2014
            BCSIIT
            2
            Abu Dhabi, United Arab Emirates
            9 - 10 March 2014
            Electronic Workshops in Computing (eWiC)
            BCS International IT Conference 2014
            Product
            Product Information: 1477-9358 BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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