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      NEW LITERACY NEW AUDIENCES: SOCIAL MEDIA AND CULTURAL INSTITUTIONS

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      Electronic Visualisation and the Arts (EVA 2008) (EVA)

      Electronic Visualisation and the Arts

      22 - 24 July 2008

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            Abstract

            This paper reports on a major Australian research project which examines whether the evolution in digital content creation and social media can create a new audience of active cultural participants. The project draws together experts from major Australian museums, libraries and screen centres to examine the evolution in digital contentcreation and social media. It explores whether organizations can become active in content generation (‘new literacy’), and thereby be linked into new modes of distribution, calling into being ‘new audiences’. The paper presents interim findings of the project, describing the theories and methodologies developed to investigate the rise of social media and, more broadly, digital content creation, within cultural institutions.

            Content

            Author and article information

            Contributors
            Conference
            July 2008
            July 2008
            : 225-239
            Affiliations
            [0001]Faculty of Design

            Swinburne University of Technology

            144 High Street

            Prahran

            Victoria 3181

            Australia

            http://nlablog.wordpress.com
            Article
            10.14236/ewic/EVA2008.26
            7b68a790-5062-4ca7-b950-cf910918277b
            © Angelina Russo et al. Published by BCS Learning and Development Ltd. Electronic Visualisation and the Arts (EVA 2008)

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

            Electronic Visualisation and the Arts (EVA 2008)
            EVA
            London, UK
            22 - 24 July 2008
            Electronic Workshops in Computing (eWiC)
            Electronic Visualisation and the Arts
            Product
            Product Information: 1477-9358BCS Learning & Development
            Self URI (journal page): https://ewic.bcs.org/
            Categories
            Electronic Workshops in Computing

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