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      Tracking interactions: new ways of finding value in the use of museum websites

      Electronic Visualisation and the Arts (EVA 2010) (EVA)

      Electronic Visualisation and the Arts

      5 - 7 July 2010

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          Abstract

          Museums have a poor record of extracting significant value from the analysis of traffic to their online content. Despite the advances in behaviour tracking on the web and the increasingly sophisticated use of visitor monitoring inside museum galleries, there has been far too little attention paid to the same online. At the same time, visitors to museums and cultural institutions are voluntarily sharing far more of their own data explicitly through social networking websites. This presentation will demonstrate a number of different online tracking techniques being used at the Powerhouse Museum in Sydney both to improve online content and delivery, as well as to apply learnings to the gallery and collection strategies.

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          Author and article information

          Conference
          July 2010
          July 2010
          : 43
          Affiliations
          Powerhouse Museum

          500 Harris St, Ultimo

          Sydney NSW 1238, Australia.
          Article
          10.14236/ewic/EVA2010.5
          © Seb Chan. Published by BCS Learning and Development Ltd. Electronic Visualisation and the Arts (EVA 2010), London, UK

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          Electronic Visualisation and the Arts (EVA 2010)
          EVA
          London, UK
          5 - 7 July 2010
          Electronic Workshops in Computing (eWiC)
          Electronic Visualisation and the Arts
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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