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      What Do Audiences Want from a Public Art Gallery in the Digital Age?

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      Proceedings of EVA London 2019 (EVA 2019)

      Electronic Visualisation and the Arts

      8 - 11 July 2019

      Public art gallery, Digital curation, Gallery audiences, Contemporary art, Digital interventions, Human-centred design

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          This paper outlines the human-centred design approach taken to create a new analytical framework to understand audiences and establish themes, patterns and behaviours at MOSTYN, a public contemporary art gallery in Llandudno, North Wales. Wrexham Glyndwr University PhD student Clare Harding collaborated with Dr Adrian Gradinar, and Dr Mark Lochrie from Media Innovation Studio, University of Central Lancashire, to test the conceptual framework with the EDGE (Experiential Display to Generate Engagement) research project that secured Innovate UK and the Arts Council of Wales funding. EDGE applied a Human Centred Design process to MOSTYN, Wales’ foremost contemporary Art Gallery MOSTYN to investigate audience expectations of a public art gallery in the digital age. EDGE was designed to help MOSTYN define their purpose as a public art gallery in the face of rapidly developing, culturally competing technologies. Phase one of the project used design thinking and iterative processes to explore new and authentic ways in which MOSTYN can co-design their visitor experience with audiences. Phase two, from April 2019, will use findings to build a digital interface within the gallery to create an interactive exhibition of digital art. This will be accompanied by a six-month engagement programme to build links with new audiences and up-skill both the general public and regional artists. The scope and limitation of the research as identified so far are discussed with a focus on how human-centred design approaches were used to create a new analytical framework. The testing of lo-fi prototypes will be discussed within the gallery setting and the insights uncovered by deployment of the framework, tools and MOSTYN’s engagement programme with a critical review of the methodological approach used and findings to date.

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                Author and article information

                July 2019
                July 2019
                : 137-143
                Wrexham Glyndwr University Faculty of Art Science and Technology North Wales
                Lancaster University, UK
                University of Central Lancashire, UK
                © Harding et al. Published by BCS Learning and Development Ltd. Proceedings of EVA London 2019, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit

                Proceedings of EVA London 2019
                EVA 2019
                London, UK
                8 - 11 July 2019
                Electronic Workshops in Computing (eWiC)
                Electronic Visualisation and the Arts
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page):
                Electronic Workshops in Computing


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