This paper focuses on explicit attempts at developing artificial intelligence in the production of art that generate outcomes similar to, or even technically superseding, the works of human artists. We aim at revealing the underlying discourses that equate art production with transformation of information, artists with input/output systems, and artistic creativity with an unlimited and autonomous generation of art-like outcomes. As a point of departure, we begin from an exposition of Margaret Boden’s account of creativity and proceed by examining different arguments to the effect that computers can be truly creative, primarily those offered by Boden (2004, 2010). We question what the assumptions, operative in the discourse on artificial or computational creativity, entail. AI-agents can produce creative outcomes because they implement our best models of creativity. By implementing these models, however, AI-agents evidence a particular understanding of what art is and what constitutes artistic production. This understanding does not fully conform to how contemporary artistic practices are perceived and valued. As a result, we argue, better models to frame artistic AI and computational creativity are needed to fully appreciate the developments in this field and their articulation within the existing art world.