The SUPERHUB project (SUstainable and PERsuasive Human Users moBility in future cities) promotes the creation of a new urban mobility services ecosystem to facilitate the take-up of environmentally sustainable behaviours. It will design and test an open platform able to combine in real time all mobility offers from the relevant stakeholders together with a set of enabling mobility services able to address users’ mobility needs and to foster behavioural change. This paper explores how SUPERHUB plans to integrate behaviour change theories.
Author and article information
Paula J. Forbes
Computing Science, University of Aberdeen, Aberdeen, AB24 3UE