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      Eye Tracking-based Evaluation of User Engagement with Standard and Personalised Digital Education for Diabetic Patients

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      Proceedings of the 32nd International BCS Human Computer Interaction Conference (HCI)

      Human Computer Interaction Conference

      4 - 6 July 2018

      Personalisation, Patient Education, Engagement, Eye Tracking

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          Health education is a fundamental process in strategies to inform and involve patients with effective health management. Nevertheless, challenges exist in motivating patients to engage with health information. This paper describes a study which evaluated user engagement with generic and tailored digital formats of interactive health education for diabetic patients. We recruited 18 participants, nine of whom viewed a diabetic education booklet, and the remaining subjects viewed electronic personalised education. Eye tracking was used to measure visual engagement with the artefacts, and the users provided feedback regarding the aesthetics and usability of the education. The findings indicated that for both artefacts the participants attended predominantly to the text content. Moreover, for the personalised education, it was found that images that had been personalised in accordance with user characteristics received a greater amount of attention than non-tailored images.

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          Most cited references 29

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          Understanding tailoring in communicating about health.

          'Tailoring' refers to any of a number of methods for creating communications individualized for their receivers, with the expectation that this individualization will lead to larger intended effects of these communications. Results so far have been generally positive but not consistently so, and this paper seeks to explicate tailoring to help focus future research. Tailoring involves either or both of two classes of goals (enhancing cognitive preconditions for message processing and enhancing message impact through modifying behavioral determinants of goal outcomes) and employs strategies of personalization, feedback and content matching. These goals and strategies intersect in a 2 x 3 matrix in which some strategies and their component tactics match better to some goals than to others. The paper illustrates how this framework can be systematically applied in generating research questions and identifying appropriate study designs for tailoring research.
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            What is user engagement? A conceptual framework for defining user engagement with technology

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              Examining the generalizability of the User Engagement Scale (UES) in exploratory search


                Author and article information

                July 2018
                July 2018
                : 1-12
                [1 ] Ulster University

                Jordanstown, BT37 0QB
                © Quinn et al. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2018. Belfast, UK.

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit

                Proceedings of the 32nd International BCS Human Computer Interaction Conference
                Belfast, UK
                4 - 6 July 2018
                Electronic Workshops in Computing (eWiC)
                Human Computer Interaction Conference
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page):
                Electronic Workshops in Computing


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