Meh, Marmite, Ick &amp; Wow: Using paired feedback scales for liking and disliking

Rugg, Gordon; Martin, Amy; Brasoveanu, Maria

doi:10.14236/ewic/HCI2022.6

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Meh, Marmite, Ick & Wow: Using paired feedback scales for liking and disliking

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Author(s): Gordon Rugg , Amy Martin , Maria Brasoveanu

Publication date (Print): July 2022

Conference name: 35th International BCS Human-Computer Interaction Conference (HCI2022)

Conference theme: Towards a Human-Centred Digital Society

Conference date: July 11th to 13th, 2022

Keywords: Iterative design, visual analogue scales, like/dislike plots, stopping conditions

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Abstract

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Author and article information

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Gordon Rugg

Amy Martin

Maria Brasoveanu

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Publication date: July 2022

Publication date (Print): July 2022

Pages: 1-7

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[0001]Hyde & Rugg Associates

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Market Drayton, UK

[0002]A.G. Telehelmets

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Market Drayton, UK

[0003]University of Southampton

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Southampton, UK

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DOI: 10.14236/ewic/HCI2022.6

SO-VID: cfd32a8b-90c0-4b12-9ba4-9db054130519

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This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

Conference name: 35th International BCS Human-Computer Interaction Conference

Conference acronym: HCI2022

Conference number: 35

Conference location: Keele, Staffordshire

Conference date: July 11th to 13th, 2022

Conference sponsor: Electronic Workshops in Computing (eWiC)

Conference theme: Towards a Human-Centred Digital Society

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1477-9358 BCS Learning & Development

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Self URI (journal page): https://ewic.bcs.org/

REFERENCES

Alley, T.R & Cunningham, M.R. (1991). Averaged Faces Are Attractive, but Very Attractive Faces Are Not Average. Psychological Science, 2,2. Pp123-125.
Allport, G.W. (1935) Attitudes. In: Murchison, C. (ed.) Handbook of Social Psychology, Clark University Press, Worcester, Mass.
Balaji, S. and Murugaiyan, M.S. (2012). Waterfall Vs V-Model Vs Agile: A Comparative Study on SDLC. International Journal of Information Technology and Business Management, [ejournal] <http://jitbm.com/Volume2No1/waterfall.pdf>
Belkin, N.J. , Oddy, R. N. & Brooks (1982) H. M. ASK for Information Retrieval: Part I, Background Theory. Journal of Documentation, 38(2).
Bem, S.L. (1974), “The measurement of psychological androgyny”, Journal of Consulting and Clinical Psychology, Vol. 42 No2, pp. 155-162.
Boehm., B.W. 1988. A spiral model of software development and enhancement. IEEE Computer. 21 (5), pp 61–72
Brasoveanu, M.C. (2020) Visualizing presidential approval and disapproval ratings via software. Unpublished undergraduate dissertation, Keele University, Keele, UK.
Chang, F. & Chou, H-S. (2009). A Bi-Prototype Theory of Facial Attractiveness. Neural Computation, 21(3) pp. 890-910.
Chrisman, N.R. (1998). Rethinking levels of measurement for cartography. Cartography and GIS, 25(4), pp. 231-242.
Eye Detect (2012). Eyecite [computer program] Pax-it <http://www.eyedetect.co.uk/Eyecite_for_forensics.aspx> [Accessed 25 November 2015]
Hall, L., Hume, C. and Tazzyman, S., 2017. Five Degrees of Happiness: Effective Smiley Face Likert Scales for Evaluating with Children. IDC ’16 Proceedings of the 15th International Conference on Interaction Design and Children. DOI https://dl.acm.org/doi/10.1145/2930674.2930719 Downloaded 16 May 2022.
Hu, Z.G., Yuan, Q. and Zhang, Xi., 2009. Research on Agile Project Management with Scrum Method. 2009 IITA International Conference on Services Science, Management and Engineering. https://doi.org/10.1109/SSME.2009.136
Kaplan, K. J. (1972). On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. Psychological Bulletin, 77(5), pp. 361–372.
Langlois, J. H., & Roggman, L. A. (1990). Attractive faces are only average. Psychological Science, I, 115-121.
Likert, R. (1932). "A Technique for the Measurement of Attitudes". Archives of Psychology, 140 pp. 1–55.
Maiden, N.A.M. & Rugg, G. (1996). ACRE: a framework for acquisition of requirements. Software Engineering Journal, 11(3) pp. 183-192
Martin, A.L. (2014). Design of a System for Improved Handling of Expert Forensic Evidence. Unpublished undergraduate dissertation, Keele University, Keele, UK.
Morzycki, M. (2020). The Several Faces of Adnominal Degree Modification. In Jaehoon et al. (2020; eds.) Proceedings of the 29th West Coast Conference on Formal Linguistics. Soverville, MA, pp. 187-195.
Nakamura, K. & Kawabata, H. (2015). Transcranial Direct Current Stimulation over the Medial Prefrontal Cortex and Left Primary Motor Cortex (mPFC-lPMC) Affects Subjective Beauty but Not Ugliness. Frontiers in Human Neuroscience, 9:654. https://doi.org/10.3389/fnhum.2015.00654
Norman, D. (2013). The Design of Everyday Things (revised and expanded edition). The MIT Press, London.
Ovsiannikov, I.A., Arbib, M.A. and Mcneil., T.H. 1999. Annotation Technology. International Journal of Human-Computer Studies, [e-journal] 50. Available at <http://www.sciencedirect.com/science/article/pii/S1071581999902471?np=y> [Accessed 2 October 2015] PAXcam, 2016. PAX-it [computer program]
PAXcam Available at <http://www.paxit.com/applications/forensicscience-crime-labs/> [Accessed 4 January 2016]
Reber, R., Schwarz, N. & Winkielman, P. (2004). Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? Personality and Social Science Review, 8,4 pp 364-382.
Rugg, G. & Martin, A.L. (2020). Liking, disliking, and averaging: Why average things are attractive but very attractive things are not average
https://hydeandrugg.wordpress.com/2020/03/04/liking-disliking-and-averaging-why-average-thingsare-attractive-but-very-attractive-things-are-notaverage/#more-2024
Rugg, G. & D’Agnese, J. (2013). Blind Spot. HarperOne, San Francisco.
Rugg, G. (2019). Beauty, novelty and threat. https://hydeandrugg.wordpress.com/2019/02/23/beauty-novelty-and-threat/
Szymanski, Z. (2005). Web page evaluation with regard to gender bias. Unpublished undergraduate dissertation, Keele University, Keele, UK.
X-ways, 2015. X-Ways Forensics: Integrated Computer Forensics Software, (ver 18.8) [computer program] X-ways. Available at <http://www.x-ways.net/forensics/> [Accessed 24 November 2015]

Comments

Comment on this article

[1] Alley, T.R & Cunningham, M.R. (1991). Averaged Faces Are Attractive, but Very Attractive Faces Are Not Average. Psychological Science, 2,2. Pp123-125.

[2] Allport, G.W. (1935) Attitudes. In: Murchison, C. (ed.) Handbook of Social Psychology, Clark University Press, Worcester, Mass.

[3] Balaji, S. and Murugaiyan, M.S. (2012). Waterfall Vs V-Model Vs Agile: A Comparative Study on SDLC. International Journal of Information Technology and Business Management, [ejournal] <http://jitbm.com/Volume2No1/waterfall.pdf>

[4] Belkin, N.J. , Oddy, R. N. & Brooks (1982) H. M. ASK for Information Retrieval: Part I, Background Theory. Journal of Documentation, 38(2).

[5] Bem, S.L. (1974), “The measurement of psychological androgyny”, Journal of Consulting and Clinical Psychology, Vol. 42 No2, pp. 155-162.

[6] Boehm., B.W. 1988. A spiral model of software development and enhancement. IEEE Computer. 21 (5), pp 61–72

[7] Brasoveanu, M.C. (2020) Visualizing presidential approval and disapproval ratings via software. Unpublished undergraduate dissertation, Keele University, Keele, UK.

[8] Chang, F. & Chou, H-S. (2009). A Bi-Prototype Theory of Facial Attractiveness. Neural Computation, 21(3) pp. 890-910.

[9] Chrisman, N.R. (1998). Rethinking levels of measurement for cartography. Cartography and GIS, 25(4), pp. 231-242.

[10] Eye Detect (2012). Eyecite [computer program] Pax-it <http://www.eyedetect.co.uk/Eyecite_for_forensics.aspx> [Accessed 25 November 2015]

[11] Hall, L., Hume, C. and Tazzyman, S., 2017. Five Degrees of Happiness: Effective Smiley Face Likert Scales for Evaluating with Children. IDC ’16 Proceedings of the 15th International Conference on Interaction Design and Children. DOI https://dl.acm.org/doi/10.1145/2930674.2930719 Downloaded 16 May 2022.

[12] Hu, Z.G., Yuan, Q. and Zhang, Xi., 2009. Research on Agile Project Management with Scrum Method. 2009 IITA International Conference on Services Science, Management and Engineering. https://doi.org/10.1109/SSME.2009.136

[13] Kaplan, K. J. (1972). On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique. Psychological Bulletin, 77(5), pp. 361–372.

[14] Langlois, J. H., & Roggman, L. A. (1990). Attractive faces are only average. Psychological Science, I, 115-121.

[15] Likert, R. (1932). "A Technique for the Measurement of Attitudes". Archives of Psychology, 140 pp. 1–55.

[16] Maiden, N.A.M. & Rugg, G. (1996). ACRE: a framework for acquisition of requirements. Software Engineering Journal, 11(3) pp. 183-192

[17] Martin, A.L. (2014). Design of a System for Improved Handling of Expert Forensic Evidence. Unpublished undergraduate dissertation, Keele University, Keele, UK.

[18] Morzycki, M. (2020). The Several Faces of Adnominal Degree Modification. In Jaehoon et al. (2020; eds.) Proceedings of the 29th West Coast Conference on Formal Linguistics. Soverville, MA, pp. 187-195.

[19] Nakamura, K. & Kawabata, H. (2015). Transcranial Direct Current Stimulation over the Medial Prefrontal Cortex and Left Primary Motor Cortex (mPFC-lPMC) Affects Subjective Beauty but Not Ugliness. Frontiers in Human Neuroscience, 9:654. https://doi.org/10.3389/fnhum.2015.00654

[20] Norman, D. (2013). The Design of Everyday Things (revised and expanded edition). The MIT Press, London.

[21] Ovsiannikov, I.A., Arbib, M.A. and Mcneil., T.H. 1999. Annotation Technology. International Journal of Human-Computer Studies, [e-journal] 50. Available at <http://www.sciencedirect.com/science/article/pii/S1071581999902471?np=y> [Accessed 2 October 2015] PAXcam, 2016. PAX-it [computer program]

[22] PAXcam Available at <http://www.paxit.com/applications/forensicscience-crime-labs/> [Accessed 4 January 2016]

[23] Reber, R., Schwarz, N. & Winkielman, P. (2004). Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? Personality and Social Science Review, 8,4 pp 364-382.

[24] Rugg, G. & Martin, A.L. (2020). Liking, disliking, and averaging: Why average things are attractive but very attractive things are not average

[25] https://hydeandrugg.wordpress.com/2020/03/04/liking-disliking-and-averaging-why-average-thingsare-attractive-but-very-attractive-things-are-notaverage/#more-2024

[26] Rugg, G. & D’Agnese, J. (2013). Blind Spot. HarperOne, San Francisco.

[27] Rugg, G. (2019). Beauty, novelty and threat. https://hydeandrugg.wordpress.com/2019/02/23/beauty-novelty-and-threat/

[28] Szymanski, Z. (2005). Web page evaluation with regard to gender bias. Unpublished undergraduate dissertation, Keele University, Keele, UK.

[29] X-ways, 2015. X-Ways Forensics: Integrated Computer Forensics Software, (ver 18.8) [computer program] X-ways. Available at <http://www.x-ways.net/forensics/> [Accessed 24 November 2015]