Motivation – Combination of qualitative and quantitative methodologies to develop a simulated environment to study decision-making processes from a NDM perspective. Research approach – Discourse analysis to find interpretative repertoires, use of Visual Analog Scales and ANOVA to validate the repertoires. Findings/Design – Usefulness of qualitative and quantitative methodologies to develop the simulation, importance of a rigorous validation. Research limitations/Implications – Need for comparison with a real website in further studies. Originality/Value – Use of NDM perspective to investigate processes that were studied just from a DM perspective. Take away message – It is possible to study decision-making by naturally simulating them with computer technology in a laboratory.
Author and article information
Department of General Psychology
Department of Developmental and Socialization Psychology
University of Padua, Italy