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      Persuasive Gaming in Context 

      Creating Stealth Game Interventions for Attitude and Behavior Change : An ‘Embedded Design’ Model

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          Abstract

          The chapter will open with examples of transformational games that utilize overt, explicit approaches to attitude and behavior change. While acknowledging the worthwhile intentions of such games and their potential utility for triggering reflection and action, this overview will present the central premise of the chapter: that there are a number of fundamental reasons why explicit approaches can backfire or be of limited utility for persuasion and that the use of more implicit, covert approaches to persuasion can be more effective. The ‘embedded design’ model presented in this chapter is particularly relevant for games attempting to engage players with sensitive or potentially threatening topics or to address attitudes or behaviors that themselves are implicit or unconscious.

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          Author and book information

          Book
          978 94 6372 880 5
          978 90 4854 393 9
          March 23 2021
          10.5117/9789463728805
          Product
          Contributors
          Book Chapter
          March 23 2021
          : 73-90
          Affiliations
          [1 ] Carnegie Mellon University
          10.5117/9789463728805_ch05
          Product
          Self URI ( Book Chapter ): https://www.aup.nl/en/book/9789463728805

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