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Publication date (Print): 2022

Publication date (Online): January 03 2022

Pages: 43-73

DOI: 10.1007/978-3-030-82572-0_3

SO-VID: 255543fa-0a94-4a65-8a73-9ea7d5f3221c

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Green Marketing Communication and Consumer Response in Emerging Markets

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Journal of Green Building

Most cited references 94

Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management

Predicting green product consumption using theory of planned behavior and reasoned action

DOES IT PAY TO BE GREEN? AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN EMISSION REDUCTION AND FIRM PERFORMANCE

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