ScienceOpen:
research and publishing network
For Publishers
Discovery
Metadata
Peer review
Hosting
Publishing
For Researchers
Join
Publish
Review
Collect
My ScienceOpen
Sign in
Register
Dashboard
Blog
About
Search
Advanced search
My ScienceOpen
Sign in
Register
Dashboard
Search
Search
Advanced search
For Publishers
Discovery
Metadata
Peer review
Hosting
Publishing
For Researchers
Join
Publish
Review
Collect
Blog
About
0
views
31
references
Top references
cited by
6
Cite as...
0 reviews
Review
0
comments
Comment
0
recommends
+1
Recommend
0
collections
Add to
0
shares
Share
Twitter
Sina Weibo
Facebook
Email
471
similar
All similar
Record
: found
Abstract
: not found
Book Chapter
: not found
Green Marketing in Emerging Economies : A Communications Perspective
A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies
other
Author(s):
Nguyen Phong Nguyen
,
Emmanuel Mogaji
Publication date
(Online):
January 03 2022
Publisher:
Springer International Publishing
Read this book at
Publisher
Buy book
Review
Review book
Invite someone to review
Bookmark
Cite as...
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Journal of Green Building
Most cited references
31
Record
: found
Abstract
: not found
Article
: not found
Purchasing motives and profile of the Greek organic consumer: a countrywide survey
Christos Fotopoulos
,
Athanasios Krystallis
(2002)
0
comments
Cited
54
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Szerena Szabo
,
Jane Webster
(2021)
0
comments
Cited
54
times
– based on
0
reviews
Review now
Bookmark
Record
: found
Abstract
: not found
Article
: not found
Environmental awareness, firm sustainability exposure and green consumption behaviors
Adeela Rustam
,
Ying Wang
,
Hashim Zameer
(2020)
0
comments
Cited
46
times
– based on
0
reviews
Review now
Bookmark
All references
Author and book information
Book Chapter
Publication date (Print):
2022
Publication date (Online):
January 03 2022
Pages
: 253-274
DOI:
10.1007/978-3-030-82572-0_11
SO-VID:
a74a7bff-835d-4f56-99bc-0931618fb479
History
Data availability:
Comments
Comment on this book
Sign in to comment
Book chapters
pp. 1
Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction
pp. 19
Green Integrated Marketing Communications
pp. 43
Green Marketing Communication and Consumer Response in Emerging Markets
pp. 75
Green Marketing and Consumer Scepticism in Emerging Economies
pp. 95
A Conceptual Framework: Creating Competitive Advantage Through Green Communication in Tourism and Hospitality Industry
pp. 119
A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalism
pp. 143
Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
pp. 167
Green Branding Implementations in Hard-Discount, Low-Cost Turkish Textile Brands
pp. 193
Green Brand Equity in an Emerging Economy: Ghana in Perspective
pp. 225
Environmentalist Political Communication: Nation-Branding and Political Socialization Through Environmentalism
pp. 253
A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies
Similar content
471
Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda
Authors:
Ajai Sharma
The Challenges of Green Marketing Communication: Effective Communication to Environmentally Conscious but Skeptical Consumers
Authors:
Carmen Grebmer
,
Sarah Diefenbach
Communicating the effect of human behaviour on the great barrier reef via mixed reality visualisation
Authors:
HT Nim
,
M Wang
,
Y. ZHU
…
See all similar
Cited by
6
Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences
Authors:
Jaspreet Kaur
,
Emmanuel Mogaji
,
Deepti Wadera
…
Sustainable Fashion: The Case of a Mexican BCorp
Authors:
Gloria Camacho
Sustainable Fashion in Ghana: An Exploratory Study of Fashion Designers’ Knowledge, Practices and Challenges
Authors:
Harriet Ann Adjabeng
See all cited by