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Marketization : Theory and Evidence from Emerging Economies 

Commodification as a Part of Marketization

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Author(s): Russell Belk

Publication date (Online): May 14 2020

Publisher: Springer Singapore

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Economic Action and Social Structure: The Problem of Embeddedness

Mark Granovetter (1985)

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Brand Community

Albert Muniz, Thomas O'Guinn (2001)

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Possessions and the Extended Self

Russell W. Belk (1988)

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Publication date (Print): 2020

Publication date (Online): May 14 2020

Pages: 31-72

DOI: 10.1007/978-981-15-4514-6_3

SO-VID: d6873fcf-c4ae-4aba-80ae-d7a9dd9e0ed9

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Commodification as a Part of Marketization

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Most cited references 235

Economic Action and Social Structure: The Problem of Embeddedness

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Possessions and the Extended Self

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