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      Digitalisierung im Vertrieb : Strategien zum Einsatz neuer Technologien in Vertriebsorganisationen 

      Digital Sales Excellence: Systematischer Einsatz neuer Technologien im operativen Vertrieb

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      Publisher: Springer Fachmedien Wiesbaden

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          User Acceptance of Information Technology: Toward a Unified View

          Davis, Venkatesh, Morris (2003)
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            A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

            Viswanath Venkatesh, Fred D. Davis (2000)
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              Deriving Value from Social Commerce Networks

              Olivier Toubia, Andrew Stephen (2010)
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                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): November 28 2015
                Pages: 521-558
                DOI: 10.1007/978-3-658-05054-2_20
                SO-VID: d9b46972-1989-40a5-9144-9f29c61c036a
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