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      Deriving Value from Social Commerce Networks

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS.

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            Using Online Conversations to Study Word-of-Mouth Communication

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              Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                April 2010
                April 2010
                : 47
                : 2
                : 215-228
                Article
                10.1509/jmkr.47.2.215
                b12faece-c01d-4a55-b4cc-b9745ef55738
                © 2010
                History

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