Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
April
2010
Publication date
(Print):
April
2010
Volume: 47
Issue: 2
Pages: 215-228
Article
DOI: 10.1509/jmkr.47.2.215
SO-VID: b12faece-c01d-4a55-b4cc-b9745ef55738
Copyright © ©
2010