This review highlights how we can build upon the relatively new and rapidly developing field of bacterial communication or quorum sensing (QS). We now have a depth of knowledge about how bacteria use QS signals to communicate with each other and coordinate activities. There have been extraordinary advances in QS genetics, genomics, biochemistry, and diversity of signaling systems. We are beginning to understand the connections between QS and bacterial sociality. This foundation places us at the precipice of a new era where researchers can advance towards development of new medicines to treat devastating infectious diseases, and in parallel use bacteria to understand the biology of sociality.