Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
January
01 2002
Publication date
(Print):
January
01 2002
Volume: 30
Issue: 1
Pages: 24-43
Article
DOI: 10.1177/03079450094306
SO-VID: 1f37b1f8-7fc2-43c6-a90d-1778206d611d
Copyright © ©
2002