Brand Synthesis: The Multidimensionality of Brand Knowledge

Keller, Kevin Lane

doi:10.1086/346254

Record: found
Abstract: not found
Article: not found

Brand Synthesis: The Multidimensionality of Brand Knowledge

Author(s): Kevin Lane Keller

Publication date Created: March 01 2003

Publication date (Print): March 01 2003

Journal: Journal of Consumer Research

Publisher: University of Chicago Press

Read this article at

ScienceOpenPublisher

Bookmark

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: Journal of Consumer Research

Abbreviated Title: J Consum Res

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: March 01 2003

Publication date (Print): March 01 2003

Volume: 29

Issue: 4

Pages: 595-600

Article

DOI: 10.1086/346254

SO-VID: 00af3a68-db8c-4440-a3b9-c4c1fa4187b0

History

Data availability:

Comments

Comment on this article

scite_

Cited by 223

See all cited by

Brand Synthesis: The Multidimensionality of Brand Knowledge

Read this article at

Related collections

Indigenous Knowledge

Author and article information

Journal

Article

History

Comments

Comment on this article

Similar content 3,185

Cited by 223