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      Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

      Author(s): ,
      Publication date Created:
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      Journal: Journal of Advertising
      Publisher: M. E. Sharpe Inc.

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          The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

          Bridgette Braig, Donald Lichtenstein, Minette Drumwright (2004)
          Article 0 comments Cited 256 times – based on 0 reviews     Review now
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            Consumer Evaluations of Brand Extensions

            David A. Aaker, Kevin Lane Keller (1990)
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              Brand Synthesis: The Multidimensionality of Brand Knowledge

              Kevin Lane Keller (2003)
              Article 0 comments Cited 224 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Advertising
                Abbreviated Title: Journal of Advertising
                Publisher: M. E. Sharpe Inc.
                ISSN (Print): 0091-3367
                ISSN (Electronic): 1557-7805
                Publication date Created: June 2007
                Publication date (Print): June 2007
                Volume: 36
                Issue: 2
                Pages: 63-74
                Article
                DOI: 10.2753/JOA0091-3367360204
                SO-VID: 1d2ec1b3-3a24-4d9c-ab9d-4fab667284a0
                Copyright © © 2007
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