Complaint Behavior of Mexican-American Consumers to a Third-Party Agency

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Ethnic segmentation and Spanish-language television

T. C. O’Guinn, RJ Faber, TP MEYER … (1985)

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Journal

Title: Journal of Consumer Affairs

Publisher: Wiley

ISSN: 00220078

Publication date Created: June 1991

Publication date (Print): June 1991

Publication date (Electronic): March 04 2005

Volume: 25

Issue: 1

Pages: 1-18

Article

DOI: 10.1111/j.1745-6606.1991.tb00278.x

SO-VID: 01360f26-f203-4bb4-916d-8049fc87a910

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http://doi.wiley.com/10.1002/tdm_license_1.1

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