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      A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

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            The Effect of a Market Orientation on Business Profitability

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              An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                November 2000
                November 2000
                : 37
                : 4
                : 449-462
                Article
                10.1509/jmkr.37.4.449.18786
                0db3e99b-794c-4163-aa3e-4cc5d194f332
                © 2000
                History

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