This study aims to focus on the four user characteristics of innovation diffusion (availability, observability and trialability [AOT], simplicity, relative advantage [RA] and interoperability) to observe their influence on building information modelling (BIM) usage. This study focuses on the Kenyan construction industry, specifically the building contractors.
This study uses purposive sampling and specifically focusses on active construction sites that met requirements needed for BIM usage to thrive. Data was collected manually using questionnaires ( N = 62).
This paper contributes to the analysis of the current state of BIM usage by the Kenyan construction industry specifically among building contractors and confirms that Kenya is at the early majority adopters’ stage of diffusion characterised by low BIM usage. In terms of correlation, this study found out that AOT had a strong positive correlation with usage, RA had a moderate positive correlation with usage, simplicity had a weak positive correlation with usage and interoperability had no correlation with usage.